What does Fiat do to sell its 500 Abarth Cabrio?

Why, Jody, it paints a dozen naked women of course! They spent several days with women who were very fit and paint artists, a photographer and various other people to make this work. You can see a video that proves this wasn’t just a photoshopped picture.
Learn more about this project and see the video here or here.
Here is another ad that is a little edgy.

Joe Victor