Ferrari has entered and agreement with Amazon Web Services to make the latter their cloud storage, AI and machine learning provider.
This deal will help Ferrari streamline their design and testing as well as the Scuderia Ferrari Formula One racing team to set in motion their fan engagement platform, according to Amazon Web Services.
Ferrari will depend on AWS for advanced analytics, computer storage, machine learning and database capabilities so they can quickly analyze and access data about design and performance on the road or track.
In another statement Ferrari said engaging with the AWS platform was meant to increasingly connect Formula One fans with the daily life of the racing team and drivers through interactive applications, personalized tools and exclusive content. However full details weren’t discussed.
As part of the partnership AWS logos will begin to appear on team uniforms, cars etc.