Car maker Peugeot has been a pickup truck maker since 1938 when the built their first flatbed. This was replaced by a series of trucks over the years. The final release was the 504 in 1979.
If we come forward to the present day the French automaker has come up with another workhorse for its truck lineup. They’ve called it Landtrek and it is aimed at emerging markets and celebrated a recent media launch in Los Cabos, Mexico.
The Landtrek will also launch in Latin America, but in two phases. First in Ecuador, Mexico, Uruguay, Paraguay, Panama, Peru and others. In a second phase it will be released in Brazil, Argentina, Colombia afterwards. The new Peugeot Landtrek will also be released in Sub-Saharan Africa. After these the Peugeot Landtrek will make its appearance in other markets.
To demonstrate it can keep up with the popular truck brands, the Peugeot Landtrek is being subjected to a fifty day, 16K mile trip all across South America. The trip will begin in Los Cabos. Next it will travel to Ecuador by sea and then to the southernmost city in the world Ushuaia in Tierra del Fuego, Argentina where it is planned to arrived in February 2021.