Cadillac continues to develop a unique in-vehicle user experience. Now they have invited companies outside of the auto industry in to help them in this process. Such companies include Territory Studio and Rightpoint, a Genpact company. The teams goal is to “integrate aesthetics, purpose and technology.”
Cadillac stated that it had a vision in place but saw the need to bring in outside perspective to find new ways of thinking that will turn their vision into a reality.
Looking for a future-forward vision Cadillac turned to Territory Studio whose deep understanding of story design in the realm of film, game and branding will lend their fresh perspective to Cadillacs vision. Their experience with 2D and 3D real-time graphics will help Cadillac polish their user experience.
Rightpoint will bring a vision that challenges the expected. They will examine innovative ways to use technologies that are new to the auto industry and help Cadillac figure out how to use them in a unique fashion.
The recently revealed Cadillac LYRIQ prototype, their first all-electric SUV, encapsulates the brand’s future vision. It features a 33-inch diagonal advanced LED display and customizable user interface. It will also include themes that reflect the driver’s mood or personality. The screen wraps toward the driver, displaying the info in the most ideal spot.
General Motors has revealed a new electric Cadillac SUV that will offer Tesla-like range. But consumers will have to wait a little longer.
General Motors is calling it the Lyriq and its debut came four months later than GM planned due to the pandemic; however, potential buyers will have to wait a whole 24 months for the Lyriq to be ready for the sales floor.
The Lyriq boasts a 300 mile range beating the Audi E-tron and Jaguar’s I-Pace where as the Tesla Model Y and X crossovers already are in the 300 mile range.
The Lyriq will follow a crossover utility update of the Chevy Bolt and a brand new GMC Hummer pickup planned for next year.
The Cadillac Lyriq will come in both rear-wheel and all-wheel drive. It will include a new version of Super Cruise, a hands free, driver assistance system. Additionally it’ll have a 33 inch touch screen panel that spans the cockpit.
Cadillac’s XT5 is a best selling model and the automaker isn’t looking to let a flagship model fall behind the times. The 2020 model will have major upgrades. 40 in total by most people’s counting. The engine gets the bulk of them with technology and trim coming up behind. These features come from the XT5’s siblings XT6 and 4 models.
The XT5 interior is getting a whole new console and user experience—what is now popularly known as an infotainment interface. Cadillac calls it CUE. The new version can be controlled via voice, touch or rotary controller.
The new engine option in the 2020 XT5 will be a 2.0 liter turbo-4 engine. The previous engine, a 3.6 liter V-6, will still be available.
While the appearance does get an upgrade, the new generation won’t look all that different from the last one. There are only small front and back fascia changes in addition to new trim. Additionally, trunk lids are now getting labeling which denotes the engine choice.
The new XT5 is sure to solidify Cadillac’s SUV range as sport utility vehicles go on to take over sedan sales.
Cadillac is posed to become the flagship electric vehicle brand for GM—the company is getting ready to create a new model EV Cadi in response to other luxury brands going electric.
In an investor update GM said that the new Cadillac will be the first under the new “BEV3” platform. This “platform” will include things like the battery system as well as structure and mechanics.
GM on Friday did not disclose additional details, including precisely when the Cadillac EV will be built, whether it will be a crossover or sedan, or where it will be assembled.
In the past GM has directed their EV attention towards its Chevy brand—which has a wider appeal. The Volt (plug-in) and the Bolt (electric), the Volt being put out to pasture last year as well the poor-selling Cadi CT6.
GM had said in November of last year that their plan was to double their resources spent on EV.
GM announced they are going to integrate their Super Cruise system—a hands-free option for highway travel originally available in only the Cadillac CT6—to the entire Cadillac brand in 2020 and then the GM brand as well.
GM stated that Super Cruise is a feature that people come into dealerships and ask about. It was intended as a reaction to Tesla’s autonomous system. Super Cruise is the first driver assist system to use LiDAR for data mapping, cameras, sensors and GPS to drive a vehicle. However, the system is much more conservative in some regards. Super Cruise using a facial recognition technology to gauge driver alertness.
If a driver is completely unresponsive Super Cruise brings the vehicle to a complete stop and contacts a rescue team via OnStar—Super Cruise requires a service plan with OnStar.
Cadillac is also releasing their new V2X communication technology by 2023. V2X is a term used in the auto industry meaning “vehicle to everything” communication. The industry views it as a new path forward in automotive safety features. This technology would allow a vehicle to talk to everything from pieces of infrastructure or the smartphone in a pedestrian’s pocket.
Johann de Nysschen, President of Cadillac thinks that the company can come up with a luxury car that will sell for around 250K.
Nysschen, newly named Cadillac’s President in August, is spearheading a product overhaul that will cost GM about 2.5 billion dollars over the next six years.
Nysschen told Reuters in an interview that “It is too early today for a $250,000 Cadillac, fifteen years from now, it won’t be.” at the moment Cadillac’s flagship model, the XTS sedan, sells for 70k at most—and even those with poor math skills or lack of a calculator can see that is literally hundreds of thousands less than their current top price tag. The XTS is also tens of thousands less than best luxury models of import competitors like BMW and Mercedes-Benz.
Nysschen stated that their new top of the line luxury model, the CT-6 would be priced around 70k. And that by 2020 a larger, more expensive model is their goal.
Many of us would probably place getting from gate to gate to catch a connecting flight in our top 10 list of travel pet peeves. For high flying high rollers this tantrum-causing travel inconvenience just got a lot sweeter.
Three major airlines offer a tarmac chauffeur service to their big spending frequent fliers to get them to their connecting flight in comfort and style. United Airlines teamed up with Porsche to provide this service. Delta has teamed up with Mercedes.
Not wanting to fall behind in the race to keep fabulous jet setters happy, American Airlines teamed up with Cadillac to provide it’s ConciergeKey club members with gate-to-gate service. The service will be test-piloted at Los Angeles International Airport, but American Airlines plans to expand the service to Dallas-Ft. Worth International Airport, New York’s LaGuardia Airport and John F. Kennedy International Airport.
The service isn’t available by request and ConciergeKey membership is by invitation only! However, Cadillac will soon be offering frequent flier points for test-driving Cadillacs.
Well, Jody Victor, if you haven’t yet seen the 2014 Cadillac ELR, you need to take a look. Like the rest of the 2014 fleet, the ELR is far from the big, square asphalt-sailing boats some of us remember our grandparents driving. The design of the ELR has been described by Car and Driver as: “Low, chiseled, aggressive, provocative, and uncompromised by any concession to practicality, it seems to have been time-warped out of some Gene Roddenberry–spec, 23rd-century future onto today’s roads.”
Over the years Cadillac has done a great job keeping their image relevant, whether it has been through their advertising or product design. Now, keeping step with the cleaner, “greener” car movement, the ELR is the next step in their ever evolving product line and image.
Car and Driver reports that the ELR is based on the same technology as the “humble” Chevy Volt! Though you wouldn’t know it by looking. Like the Volt, the ELR runs mostly on electricity, though the vehicle does still need a standard combustion engine to keep the lithium ion battery charged. Which means the almost 80K vehicle qualifies for a federal tax credit of up to 7,500 dollars.
You can read more about what Car and Driver had to say here.
Jody, Cadillac sure has taken the clean car movement to the next level.
~ Joe Victor
Jody told Joe Victor about the new Cadillac ELR 2 + 2 Coupe:
Cadillac is introducing its brand new ELR 2 + 2 Coupe at the Detroit Auto Show this year. The coupe is based on the more humble Chevy Volt but promises to be quite a luxurious ride! This all electric propulsion system is backed up by a four cylinder gasoline engine and whether or not there will be a power upgrade from the 149 hp Volt has yet to be revealed. However, Chris Thomason, ELR chief engineer in a statement released with the photo says, “Cadillac customers are going to enjoy the unique features ELR will bring to the market. We’re going to change the way people think about luxury and electrification.”
Read more about it.
This is for me. I think Jody Victor® and I ought to head to Texas. A new toll road just opened from San Antonio to Austin with the highest speed limit in America at 85 mph. To test the new camera system designed to catch toll evaders (sounds like a new video game), the State of Texas had Hennessey Performance provide a 1200 hp CTS-V high performance Cadillac to make a run in excess of 180. Well, the cameras worked and all said and done the Cadillac hit 220.5 mph which translates into a trip from San Antonio to Austin in about 12 minutes! Hey, Jody what do you say? Let’s go see if they will let us do it? Check it out, here is the article with a video of the run.