Considering the Q8, would an Audi Q9 challenge Ranger Rover’s King-of-the-Hill Status?

When Audi launched their Q8 luxury SUV in Shenzhen, China there was one, big unanswered question—would there be an even larger, more luxurious model, a Q9? There is no detailed answer to the question at this time, but the Q8 is tops when it comes to luxury SUVs.

It will cost potential owners just around 65k pounds at its launch later in the summer in the UK, although it is anticipated that some packages will top out around 100k pounds  as higher-tech, sportier and more luxurious upgrades are tacked on by high-end buyers. It has also been publicly confirmed that a plug-in hybrid Q8 and a Q8-RS high performance version will join the lineup.

Audi thinks there is room in the market to challenge SUV masterminds Range Rover, who currently rule without challenge in the 80k-120k pound sector of high end SUV sales. A Q9 focusing on technology, luxury and status could help Audi take over some the Ranger Rovers unchallenged market space. If such a Q9 were produced it might would be to the Range Rover as the Q8 is to the Range Rover Sport.

Although Audi is set firmly on releasing an even higher end SUV in the Q9, they’ve currently not said anything about trying their hand at the entry-level market with a vehicle smaller than the Q2.