Ford Motor Company’s Classic F-150 Gets Luxury/Tech Upgrades

It seems that as Ford Motor Company reworks of its best money maker, the F-150, the reworkings are mostly changes to the interior. The changes are luxury oriented including recliner sleeper seats and hands-free technology.

Believe it or not, sleep was a demand of many truck buyers. These buyers purchased almost 900k F-Series trucks last year. This was worth about $42 billion to Ford Motor Company. Perhaps in opposition to many people’s assumptions Ford F-Series customers want something more like a first-class experience in a truck cabin. They don’t want a no-frills work vehicle.

With many competitors from General Motors Company or Fiat Chrysler Automobiles offering modern creature comfort in trucks Ford felt the pressure and decided to upgrade the F-150.

The new F-150, available later this year, will provide a 12-inch touchscreen infotainment center matching what its Dodge Ram competitor offers. Additionally, the new F-150 will be available as a hybrid or an EV in about two years according to Ford. The hybrid will include a generator feature that Ford says could power a worksite or home. The F-150 will also become the first Ford to offer over-air software updates just like Tesla has offered for years. The hands-free driving feature is coming from the electric Mustang Mach-E (available later this year).